Dossier 03 · For coaches
Transform
your coaching.
The education platform for basketball coaches and trainers. Get certified, attend immersive retreats, develop an entire staff — built around the same research-backed methodology used in every BAM gym.
01 · Certification
Become a BAM Certified Coach.
A research-driven, challenge-based system designed to build real mastery and produce results in real games. Not a weekend certificate — the programme is built on active learning: projects, challenges and feedback, graded with university-style rigour.
The pitch is explicit about what it is reacting against: passive video watching, one-system dogma, motivational fluff, and being left alone after purchase.
Coaches Certification Course
- 50+ lessons, challenges and quizzes across 9 units
- 500+ drills and full workout videos
- A copy of Deep Skill
- Virtual Academy access
- BAM merchandise on completion
- Business resources
- Global coach community access
- Bi-weekly group calls with Coleman and the BAM coaches
- Internship and retreat opportunities at discounted rates
Certification renewal is required every 3 years.
Enrol at BAM Coaches →02 · Retreats · Dec 12–13, 2026 · Miami, Florida
Your breakthrough weekend.
Two days in Miami to level up on the court, in business and in life. Attendee goals are gathered through pre-event calls and aligned with the curriculum. Limited spots.
Local Experience
- Full two-day retreat
- Exclusive retreat merch
Traveler's Package
- Hotel accommodation
- Breakfast & lunch each day
- Transport to and from the gym
- Exclusive retreat merch
Local VIP Experience
- Private dinners Friday and Saturday with the BAM team
- VIP-only extended discussion group
- Exclusive VIP merch package
- A copy of The Modern Basketball Blueprint
- One month of 1-on-1 meetings with the BAM team
- Lunch both days
Full VIP Experience
- Private lodging for two nights at the VIP house with the BAM team
- Premium airport transportation
- Everything in the Local VIP tier
- VIP-only offers
An early-bird code, EARLYMIAMI26, takes $200 off any package — published as available to the first five coaches only. Verify it is still live at checkout.
03 · Organisations
Elevate an entire staff.
For clubs, academies and school programmes that want the whole coaching staff working from one methodology. Ongoing consulting, plus the option of bringing an entire staff to a BAM retreat for immersive learning, team building and strategic planning.
A free Basketball Skill Acquisition Starter Kit is also published on byanymeanscoaches.com.
04 · The books
The Modern Player Development Series.
Two independently published volumes by Coleman Ayers. Full bibliographic detail, read from the live Amazon listings on 26 Aug 2026.
| Deep Skill | The Modern Basketball Blueprint | |
|---|---|---|
| Subtitle | The Basketball Coaches' and Players' Guide to Understanding and Developing True Skill | A Holistic Guide to Building Adaptable Players From the Ground Up |
| Series | Book 1 of 2 | Book 2 of 2 |
| Published | 28 November 2023 | 6 December 2025 |
| Publisher | Independently published | Independently published |
| Length | 212 pages | 273 pages |
| ISBN-13 | 979-8870127781 | 979-8273517950 |
| ASIN | B0CP4GZKX7 | B0G34LSST6 |
| Rating | 4.9 / 5 from 31 ratings | 4.6 / 5 from 3 ratings |
| Amazon rank | #102 in Basketball Coaching | #22 in Professional Basketball, #78 in Basketball Coaching |
By Any Means describes Deep Skill as “#1 Amazon Basketball Coaching”. Amazon's rank is a rolling hourly figure, and the ranks above are what the listings showed when checked. Treat “#1” as a claimed peak rather than a current standing.
Retail prices are localised by Amazon marketplace, so no fixed price is quoted here — the retreat page separately values a copy of The Modern Basketball Blueprint at $30.